Thema – A Family Factory presents the Philosopheyes optical collection. Targeted toward men and women looking for eyewear with timeless charm, each frame is handcrafted in Italy and embodies both old world craftsmanship and modern designs. The collection features a wide variety of frame styles such as CatEye, rectangular, round and oval. In total, there are 18 different designs which come in a range of four to six color options. The Italian frames are made from Mazzucchelli 1849’s celluloid acetate and use high-performance spring hinges and precision laser manufacturing techniques that give customers a unique and comfortable fit.

—Jillian Urcelay

PHILOSOPHY:  “I strove for two things in designing this collection: exclusivity and comfort,” says Philosopheyes designer Roberto Valmassoi. “Great eyewear is born of these two things.”

MARKETING: Merchandising materials include multiple-sized countercards, banners, a plexi display plaque and display case with two pieces of the original acetate from the frame production.

PRICE POINT: $$$$$

CONTACT: For additional information, contact Thema – A Family Factory, (786) 803-8881;
website: philosopheyes.com

INSIGHT  
Philosopheyes prides itself on presentation. When a customer purchases a frame, he or she also receives a luxury gift bag. This gift includes a case, two pieces of acetate originally cut from the frame during production, a certificate of authenticity and a master cleaning cloth.