Rodenstock creates a new minimalistic concept with the R8010 Series. Distributed exclusively by Eyestock, the collection has two distinct looks, an architectural look of aluminum and a timely, organic look of wood and horn. With interchangeable temples and a polyamide front, the R8010 concept allows for a smooth transition between genuine horn and wood materials. Each frame has a screwless construction and showcases German engineering with style and elegance. The collection encourages wearers to experiment with different looks and express their individual styles, and is available in a variety of sizes and colors including black, gray, dark blue, crystal and brown.

—Victoria Garcia

PHILOSOPHY: “The new R8010 concept represents the fusion of German engineering and style, translated into a functional eyewear collection,” says Jeremy Carvalho, managing director at Eyestock, Canada’s exclusive distributor of Rodenstock frames. “Infused with creativity and intelligence, the R8010 collection addresses the professional gentleman who is conservative, yet wants to enhance his image in a clever and elegant way. Not only does it give him the freedom to match his outfit to the eyewear, but it also allows him to express his emotions and individual style.”

MARKETING: Merchandising materials include a postcard, booklet, fiber case, cleaning cloth and informational video.

PRICE POINT: $$$$$$

CONTACT: For additional information, contact Eyestock, website: eyestock.ca

INSIGHT 
“The polyamide front plays beautifully with the interchangeable horn, aluminum and wood temples,” says Carvalho. “When inserted, the temple has an aluminum dimple that interfaces with the front, making the eyewear strong, sturdy and reliable. I am confident to say that this takes the concept of ‘interchangeable’ to a new level of simplicity.”