WestGroupe unveils the launch of the FYSH UK sunwear collection for women. Inspiration for the debut collection titled Links grew from the delicate, intricate and detailed links in a chain necklace. Designed for women who embrace their own spirit and style, frames in this collection integrate vital fashion influences with prominent trends in European sunwear. Featuring 24 pieces in total, the eight-style collection features four main design concepts that are each available in two shapes and three color options. A silver metal detail piece became the primary design feature and is either embedded onto the front or wrapped around the edge of the frames. All designs are made from handcrafted acetate in rich tones. The CR-39 lenses are offered in an assortment of gradient tints and can be easily adapted into prescription sunwear.

—Jillian Urcelay

PHILOSOPHY: “We are very excited about the launch of our first FYSH UK sun collection,” says Beverly Suliteanu, vice president of product development at WestGroupe. “Although the ladies sunglass market is extremely competitive, I feel we have created a collection that is unique, fun, sexy and most importantly, easy to wear. The color palette has stayed true to the brand with gorgeous rainbow hues for those looking for color, while interesting design details make these sunglasses uniquely FYSH.”

MARKETING: Merchandising materials include a FYSH sun countercard, brand brochure, name plate, mirror, hanging banner, and one-place and four-place displays.

PRICE POINT: $$$

CONTACT: For additional information, contact  WestGroupe, (855) 455-0042;
website: westgroupe.com

INSIGHT 
The FYSH UK sunwear collection draws from the same inspiration as the FYSH UK eyewear collection. Bold colors and intricate details are intended for spirited, confident women.