In response to consumers’ positive reaction to the interchangeable sunglass concept, Sàfilo introduces Carrera’s interchangeable optical collection. The brand has created two ophthalmic frames with front pieces that can be swapped as often as the wearer desires. The styles 5022/V and 5023/V are round and square-shaped, respectively, and have a lightweight metal structure. This allows the wearer to easily remove the plastic front piece and substitute it with another color. Both styles are made of silver metal with one frame front cover in either blue or Havana. Multiple color options are available for the interchangeable covers, and wearers can even choose from the sun collection’s seven frame fronts, as the sizes and shapes are the same. Carrera allows wearers to show off their personality with this creative and innovative collection while also reinventing their look each day. 

—Jillian Urcelay

PHILOSOPHY: “These innovative Carrera interchangeable ophthalmic styles were designed to appeal to the Millennials’ eclectic spirit—staying true to their nature yet reinventing themselves every day, all while being capable of experimenting and surprising,” says Nicola Bonaventura, artistic director at Sàfilo Group. “The glasses have a lightweight metal structure with an innovative mechanism that makes the front easily interchangeable. Just like the countless cover options available for a smartphone or tablet, these new frames offer an array of colors that can be mixed and matched to reflect one’s changing mood and style, making it easy to express one’s personality by swapping fronts in a snap.”

MARKETING: Merchandising materials include a two-place display that holds multiple frame covers and a frameboard rack highlighter.

PRICE POINT: (Frame Cover) $; (Frame) $$; (Optical Kit) $$$$$

CONTACT: For additional information, contact Sàfilo, (800) 631-1188; website: safilo.com

INSIGHT 
Three different interchangeable covers are available for the optical collection which are gray, transparent blue and dark green. The sun collection’s covers, which fit the optical frames, include dark red, blue, yellow, white, black, camouflage sand, camouflage gray and camouflage multicolor.