American Eyewear introduces its women’s collection, Madison Montgomery. Comprised of 30 styles in three color options each, the collection is targeted toward women in search of soft, feminine frames. Designed to light up the face and boost confidence and increase happiness, each delicate frame uplifts and refracts light onto the eyes for a youthful look while complementing each wearer’s face. All frames are manufactured in the U.S. in Nashville, Tenn., and are made exclusively of Mazzucchelli acetate.

—Victoria Garcia

PHILOSOPHY: “I am a designer. This is what I have been doing for a living throughout my life,” says designer Madison Montgomery. “I have been in advertising, branding, package design and architecture. I trained at The Art Institute of Chicago as a painter. I know women and I know color. I could design and now with the help of American Eyewear, produce a line of eyewear that could do all of the above.”

MARKETING: Merchandising materials include a Madison Montgomery little black dress display, countercards, window stickers, branded tissue and a shopping bag. Each frame comes in a pink stitched patent leather trifold case.

PRICE POINT: $$$ to $$$$

CONTACT: For additional information, contact American Eyewear, (615) 891-2558;
website: american-eyewear.com

INSIGHT 
Founded in January 2014, American Eyewear is a young, family-owned company manufacturing all frames in Nashville. All frames are marked with Mazzucchelli acetate on one side and Made in Nashville on the other.