In collaboration with U2 frontman Bono, Legacie/The Luxury House of B. Robinson Optical presents the Vision over Visibility collection. Inspired by Bono, the capsule collection is part of the “Buy Vision, Give Sight” campaign that aids in preventing vision impairment and blindness in more than five million people by the year 2020. The collection features Revo’s sun lens technology and includes five sunglass styles. “Revo’s pioneering lens technology has always put eye health as a central focus, and Bono’s new collection is no exception,” says Yehuda Shmidman, CEO of Sequential Brands Group, owner of the Revo brand. “Our partnership with Bono and the Brien Holden Vision Institute supercharges our efforts and will help reach more people in more places, much faster.” Revo will donate $10 from the sale of every pair of Revo sunglasses sold (up to a total of $10 million), including the Buy Vision, Give Sight collection. These funds will then go to the Brien Holden Vision Institute, who works globally to provide eyecare to those who cannot access or afford it.
—Victoria Garcia
PHILOSOPHY: “This is personal for me. I’ve been dealing with glaucoma for 20 years,” says Bono in an exclusive video dedicated to this initiative. “The Brien Holden Vision Institute is leading the fight to end the kind of blindness and vision problems that can be prevented or cured. They now have an ally in Revo and me.”
MARKETING: Merchandising materials include a one-place highlight piece featuring Bono and a Buy Vision, Give Sight countercard featuring Bono wearing style Zifi.
PRICE POINT: $$$$$
CONTACT: For additional information, contact Legacie/The Luxury House of B. Robinson
Optical, (866) 534-2243; website: revo.com
INSIGHT
The Brien Holden Vision Institute is a nonprofit organization dedicated to providing creative and advanced solutions to ensure the provision of vision for everyone. Its mission includes developing solutions for vision care and eliminating vision impairment and avoidable blindness. For more information go to brienholdenvision.org.
