A&A Optical introduces Seventy one, an eyewear collection targeted toward the Millennial generation. Featuring organic color variations, timeless shapes and mixed materials and textures, Seventy one is an ode to indie-prep style. The collection features both metal and acetate frames, all with bold colors and detailed accents. Metal frames are constructed with distinctive color stories such as colorblocking and color fades, while acetate frames feature small bold metal accents on temples. 

—Victoria Garcia

PHILOSOPHY:  “The Seventy one collection recognizes the need for fashion and function,” says Seventy one eyewear’s design team. “Modified modern shapes are finished in organic color palettes, which are perfectly on trend.”

MARKETING: Merchandising materials include a one-place highlighter display, countercards, banner, cleaning cloth and collapsible case.

PRICE POINT: $$

CONTACT: For additional information, contact A&A Optical, (800) 492-4465;
website: aaopticalco.com

INSIGHT  Seventy one is named after the year 1971, the year A&A Optical was established.