Designer Veronika Wildgruber describes her work as “simple and surprising.” She approaches her design through materials and is inspired by the craftsmanship and manufacturing process. After the success of her first eyewear pieces in 2010, Wildgruber established the Veronika Wildgruber collection, where her own ideas of products and interior design are present in the style of each frame. Distributed in the U.S. by Gramercy Eyewear and in Italy by Jacques Durand Occhiali, Veronika Wildgruber Eyewear brings an artistic and glamorous approach to eyewear. The collection consists of acetate and metal frames, and is characterized by zealous colors, strong material combinations and surface changes. The acetate collection uses special-made laminations that accentuate the shine and colors of each frame, while the metal collection creates new shapes with crossing outlines. Interspaces within the frames create defining, artistic filigree in both the sun and optical styles.

—Victoria Garcia

PHILOSOPHY:  “I am not aiming to design a fashionable item,” says Veronika Wildgruber. “I want to transmit an artistic approach.”

MARKETING: Merchandising materials include a Veronika Wildgruber mirror, sign and display tray.

PRICE POINT: $$$$$

CONTACT: For additional information, contact Gramercy Eyewear, (917) 855-8235;
website: gramercyeyewear.com; veronikawildgruber.com/eyewear

INSIGHT  As the art director of Jacques Durand Occhiali and the head of Veronika Wildgruber Eyewear, Wildgruber was awarded the Silmo d’Or in 2010 for one of her first eyewear styles and the IF Product Design Award in 2011 for her wardrobe pieces.