Inspired by the city of New Orleans, the KREWE du Optic eyewear collection celebrates individual style while spreading the city’s culture. Founded in 2012 by New Orleans native Stirling Barrett, KREWE du Optic features modern, iconic frames that are 100 percent handmade. Frames are made with hand-carved Italian acetate and feature premium riveted and barreled hinges for a long-lasting and comfortable fit. Several frames are adorned with 24K gold hardware for a touch of luxury. All eyewear is Rxable, and lenses are constructed with CR-39, making them scratch resistant and lightweight while offering UVA and UVB protection. The collection was specifically designed using discreet KREWE logos in order for wearers to stand out and represent the brand individually.

—Victoria Garcia

PHILOSOPHY: “The people and place of our city—dense with history and ritual—inform each of our designs,” says Stirling Barrett, founder of Krewe du Optic. “At its core, KREWE is a New Orleans-based and culturally-inspired eyewear company that celebrates individual style with modern, iconic frames.”

MARKETING: Merchandising materials include printed cleaning cloths, a hard case and a tailor fit guide.

PRICE POINT: $$$ to $$$$

CONTACT: For additional information, contact KREWE du Optic, (504) 684-2939;
website: kreweduoptic.com

INSIGHT 
The term “krewe” is linked to Mardi Gras and attempts to define the group that comes together and attends the parades in celebration of the carnival season.