Designed for the needs of those who enjoy life on the water, Hobie Polarized introduces the new Hobie Hydro collection. Consisting of four styles, the Manta, the Phin, the Ventana and the Cruz-r, the collection features Hydro Infinity polarized lens technology. Lenses are easy to clean and repel sweat, water and sunscreen from building up on the lens surface. Each frame includes a proprietary anti-fog gasket that keeps the wearer’s face cool and a fully adjustable, integrated and removable retainer system that keeps frames in place at all times. The new Hydro Infinity lens technology features 360 degrees of Hydroclean Plus coating, which provides extreme oleophobic and hydrophobic coverage. All frames are constructed with TR-90 and are equipped with hydro infinity polycarbonate lenses available in gray and green with blue and green mirrors.

—Victoria Garcia

PHILOSOPHY: “Consumers look to Hobie Polarized for high quality lenses and innovative frame technology,” says Timothy Parker, vice president of design. “After many years in development, this new Hydro collection does not disappoint. All of the silhouettes feature polarized Hydro Infinity lenses with their hydro-oleophobic coatings on both sides of the lens and 100 percent protection from harmful radiation caused by UVA, UVB and UVC rays. The cutting-edge, integrated and removable retainer system delivers the advantage of flexible functionality for every true waterman. These new styles offer the perfect combination of classic design, quality and ease of use that the Hobie Polarized enthusiast demands for their active lifestyle.”

MARKETING: Merchandising materials include a microfiber cloth, case and retainer.

PRICE POINT: $$

CONTACT: For additional information, contact EyeKing, (866) 393-5464;
website: eyeking.com/hobiepolarized.com

INSIGHT 
All styles come with an integrated and comfortable custom-designed retainer that features quick release clips allowing for easy pop on and off. Sliding coated cables make it easy to wear and adjustable for every head size and shape.