EyeOs Premium Readers debuts its new collection exOtic, a luxury reading collection, comprised of five timeless and well-crafted designs. Each frame is a distinctive, one-of-a-kind work of art, handcrafted using ethically-sourced, all natural water buffalo horn. The hand-selected horn used harmonizes with eyeOs’ commitment to artistic design and superior craftsmanship. Each frame is unique, natural, hypoallergenic and ultra-lightweight. The collection is fitted with eyeOs’ Hex-O-Tech lenses, which feature premium AR coating, UV400, anti-fatigue and scratch-resistant coatings and are available in both aspheric single vision and FT-28 photochromic bifocal lenses in +1.50, +2.00 and +2.50 powers.

—Patrisha Holly Zabrycki

PHILOSOPHY:  “The exOtic collection epitomizes our passion to produce the most beautiful eyewear of the utmost quality,” says Sam Kotob, founder and designer of eyeOs premium readers. “The naturally lightweight buffalo horn has a richness and beauty that only Mother Nature can produce. The exOtic collection comes with eyeOs’ Hex-O-Tech lenses, making them the quintessential must-have reading glasses for those who do not settle for anything but the best. We pride ourselves on our commitment to excellence and invite you to experience what makes the exOtic collection the next big thing in luxury reading eyewear.”

MARKETING:  Merchandising materials include a 30-place display and countercards. All frames are packaged in a stitched leatherette display case. Frames come with a microfiber cleaning cloth in a unique hand-sewn fold-over case, available in black or burnt orange.

PRICE POINT: $$$$

CONTACT: For additional information, contact eyeOs, (800) 625-1880;
website: eyeoseyewear.com

INSIGHT 
All eyeOs lenses help to reduce eye fatigue by providing electromagnetic interference protection from electronics and computer screens. In addition, all eyeOs lenses have super AR, scratch resistant coating, anti-smudge and UV400 protection.