Altair Eyewear debuts its Cole Haan sunwear collection consisting of 13 sun styles, six for women and seven for men. The brand’s deep commitment to craftsmanship is captured in each of the styles. This iconic American lifestyle brand, known for infusing classic looks with exciting new technologies, creates products that are both functional and beautiful. Signature collection categories include The Heritage Collection—fusing traditional sophistication with a dedication to careful craftsmanship—and The Classic Collection—celebrating the brand through the elegant simplicity of logotype and brand motifs. The collection pays homage to its rich legacy with a clean, modern aesthetic. Iconic design elements including genuine leather, colorblocking, weave patterns, monogram and diamond-shaped features can be seen throughout the collection.
—Patrisha Holly Zabrycki
PHILOSOPHY: “With a mixture of iconic elements like woven patterns and genuine leather-wrapped temples, as well as colorblocking techniques and logo details, Cole Haan sun styles for men and women reflect elegant innovation that is truly all-American at the core,” says Hannah Sarbin, vice president of brands, Altair. “Transforming the ordinary into something extraordinary, modern yet sophisticated shapes and careful craftsmanship appeal to both the style conscious and seekers of high quality sunwear. Cole Haan sunwear exemplifies accessible luxury.”
MARKETING: Merchandising materials include a branded brochure, countercards, posters, cases, window clings, displays and mirrors.
PRICE POINT: $$$
CONTACT: For additional information, contact Altair Eyewear, (800) 505-5557;
website: altaireyewear.com
INSIGHT
What began as a visionary partnership in 1928 between Trafton Cole and Eddie Haan has flourished into a dynamic, forward-thinking global fashion brand. Accelerated by their prophetic use of sports technology in stylish footwear and expansion into premium lifestyle categories including handbags and apparel, Cole Haan has established itself as a harbinger of footwear trends, while maintaining a deep commitment to artisan quality and detail.
