ClearVision Optical introduces a new sunwear line to its recently launched Aspire Eyewear optical collection. Comprised of six styles, three for men and three for women all available in three colors each, all Aspire styles (including optical) are named after aspirational adjectives that wearers may aspire to be. The collection incorporates classic shapes including aviators, navigators and CatEyes with captivating colors, advanced materials and the latest technology. Similar to the optical collection, Aspire Sunwear is created with SDN-4, a proprietary lightweight, thin and hypoallergenic material that gives comfort and adjustability to the wearer. Temples are created with TR-90 to help enhance the lightness and barely there feel of each frame.

—Victoria Garcia

PHILOSOPHY: “Sunglasses say a lot about a person, and a great pair of sunglasses makes you feel good when you put them on,” says David Friedfeld, president of ClearVision Optical. “Like the eyewear collection, Aspire suns let consumers show who they ‘Aspire to Be’ through its innovative designs and advanced materials. SDN-4, a specially-designed material that provides an extremely lightweight, comfortable feel, also lends to the highly fashionable styling. We like to think of Aspire suns as the next generation of wearable technology: a fashion statement with so much more to the story.”

MARKETING: Merchandising materials include a six-place display, double-sided banner and large or small double-sided countercards.

PRICE POINT: $$$$

CONTACT: For additional information, contact ClearVision Optical, (800) 645-3733;
website: aspireeyewear.com

INSIGHT  The philosophy behind Aspire is based on the question: “What Do You Aspire to Be?” This is articulated in its personality-driven design that references popular trends and classic motifs to express different personality types.