Following the success of Modo’s Paper Thin ophthalmic collection, the Soho-based company presents its Paper Thin Sun collection, consisting of two women’s and two unisex styles. The sun collection embodies the brand’s vision of minimalistic and flexible eyewear. The sunglass lenses feature superior performance high chromatic definition technology (HCD) and are polycarbonate, polarized, anti-reflective and anti-smudge. With a gentle upsweep in semi-rimless and full-rim styles, the frames retain their signature lightness, flexibility and eye-catching colors with super-thin grilamid polymer rings. The 660 style includes a striking orange color and style 662 features a blue tortoise with a slight undertone of gray.

—Patrisha Holly Zabrycki

PHILOSOPHY: “Modo sets itself apart in the marketplace with the perfect blend of innovation and style,” says Alessandro Lanaro, Modo’s CEO. “The Paper-Thin suns are the right product at the right time, fitting perfectly in the transition between plastic and metal, retro and modern.

MARKETING: Merchandising materials include a three- and one-place frame display and logo plaque. Frames come with a cleaning cloth in a fold-over case with a blue exterior and blue velvet interior.

PRICE POINT: $$$$

CONTACT: For additional information, contact Modo, (800) 223-7610; website: modo.com

INSIGHT
Modo was born in 1990 in Soho, New York City, under the entrepreneurial spirit of its founder, Alessandro Lanaro. Modo has evolved into a company that designs, manufactures and distributes a successful portfolio of house brands, designer brands and contemporary lifestyle brands—all under the common denominator of design and innovation.