Modo introduces its ECO Biobased Kids collection following the release of the adult ECO Biobased collection. The children’s collection combines style and eco-sustainability. Included are five styles inspired by the adult collection and sized to fit children 5 to 12. The line boasts styles with fresh pops of color and on-trend retro shapes, such as style Coral, a softened CatEye that is available in multiple colors including purples, red, indigo and pink. Frame sizes range from 42 to 46. Staying true to the original collection’s blueprint, the frames are made of bio-based materials and feature a wide array of bright colors. The frames are lightweight and have a high degree of resistance and flexibility and are made to handle the high energy lives of kids. Made of 63 percent bio-based materials, the frames are expertly crafted specifically for children while providing safety and comfort.

—Patrisha Holly Zabrycki

PHILOSOPHY: “We are excited to release the kid’s collection in the ECO Biobased brand,” says Alessandro Lanaro, Modo CEO and founder. “The original Biobased line has been widely successful, and both opticians and customers will welcome these smaller styles into the product mix.”

MARKETING: Merchandising materials include countercards and ECO kids logo plaque cubes. Frame cases are made of recycled fabric crafted from recycled soda bottles (PET). Cases fold flat to reduce carbon footprint during shipping.

PRICE POINT: $$

CONTACT: For additional information, contact  Modo, (800) 223-7610; website: modo.com

INSIGHT
Modo is an eyewear company born in New York as a symbol of individualism. Its philosophy is to constantly innovate through materials, technology and handcrafted details for the perfect fit and finish. Modo is distributed worldwide with offices in New York, Milan, Stockholm and Hong Kong.