Teka Eyewear introduces Swing Eyewear, a revolutionary kids’ collection. Targeted toward infants, toddlers and teens, frames come in a range of sizes from 38 to 46. The collection is constructed of a unique TR-90 material from Switzerland that is exceptionally flexible. Frames are virtually indestructible and can be bent and turned in almost all directions without being damaged. In addition to this feature, frames are extremely lightweight, hypoallergenic and anti-bacterial, making them perfect for children with specific needs. Frames are created with vegetable dye, making them economically and organically safe. Another revolutionary aspect of this collection is a new sales method used to distribute Swing Eyewear: A kit containing 24 frame styles for a range of ages is purchased for a low price, so opticians can have the entire collection for viewing. The sample set is not for resale, but when frames are sold they are then individually ordered at a set price. This selling method allows for all frames to be in stock and for frames to be purchased only once they are sold.

—Victoria Garcia

PHILOSOPHY: “I believe between the revolutionary production and sales method, we have solved every problem the industry has,” says Teka founder Tom Kramer.

MARKETING: Merchandising materials include a sleek and practical viewing case for frames and a zippered case.

PRICE POINT
: $$$$$ (sample set) and $ (individually sold frame)

CONTACT: For additional information, contact Teka Eyewear, (877) TEKA-EYE;
website: tekaeyewear.com

INSIGHT
All frames are warranted for one year for all manufacturers’ defects but sample set frames will not be warranted. This selling technique allows for no monthly bills and no need for inventory control.