Thema – A Family Factory introduces iGreen Eyewear, a collection that brings together a unique blend of style and technology. The collection comprises 31 styles, each one available in at least five different colors, along with interchangeable temples with more than 30 options to choose from. The new and revolutionary polymer at each frame’s core gives it flexibility, lightness and resistance, offering superior comfort. Each frame only weighs 5 grams and creates a perfect ultra-lightweight memory shape for every wearer. iGreen has invested in a clean and environmentally-friendly production process that uses less water and electrical energy.

—Victoria Garcia


PHILOSOPHY:
“I’ve dedicated my life not to a job, but to a passion,” says Giorgio Valmassoi, president of Thema – A Family Factory. “The outcome of what is done with passion, be it a product or a service, becomes something unique and original because that is transmitted in what we do and how we do it.”

MARKETING:  Merchandising materials include countercards, display tubes, temple displays, frame displays and plexi display plaques.

PRICE POINT: $$ to $$$

CONTACT: For additional information, contact Thema – A Family Factory, (786) 803-8881;
website: igreeneyewear.com

INSIGHT
iGreen has introduced iGreen custom, where customers can create a personalized frame with over 500 different colors and patterns for frame fronts and temples and optional nosepads. Every frame is handmade in Italy and takes three weeks to be shipped.