Classique Eyewear introduces Charles Stone New York, a new eyewear collection inspired by the New York scene of the ’70s and ’80s. Targeted toward the independent, energetic youth of today, Charles Stone New York combines innovative materials, vibrant colors and subtle temple detailing for a contemporary yet distinct look. With a head-turning color palette, the collection is filled with various tones and shades that represent different colorful personalities. Each frame is thin and fine with retro elements that capture the classic and cool qualities that New York represents. The collection offers fashionable, non-branded eyewear for those looking for a dynamic and youthful style with a focus on color, design and price.

—Victoria Garcia


PHILOSOPHY:
 “The inspiration behind the collection came from the desire to create a range that reflected New York in the same spirit that inspired the London collection of William Morris,” says Robert Morris, founder of the Charles Stone brand, and founder and creator of William Morris London. “When we thought of New York, images of energy, vibrancy, youthfulness and a cutting-edge design all sprung to mind, which is what we’ve tried to incorporate into the collection. As a designer, Charles Stone New York offers me the opportunity to express myself with a collection that is bold, young, fresh and more energetic for the consumer.”

MARKETING:  Merchandising materials include three A4 showcards, a New York lookbook brochure and a large window display banner featuring iconic New York imagery.


PRICE POINT: $$

CONTACT: For additional information, contact Classique Eyewear, (866) 604-5700;
website: classique-eyewear.com; charlesstonenewyork.com

INSIGHT
The Charles Stone New York collection features a TR-90 collection, as well as a stainless steel collection that are both super lightweight and consist of bright colors and various styles.