Following the successful launch of the Leon Max Eyewear collection, Zyloware introduces its Leon Max Limited Edition collection. Launching with four styles, this line aims to fill a niche in the market for high-end luxury optical frames set at an affordable price point. Styles include thick, sculptural zyl frames with intricate beveling and cutting features. Each frame in the collection incorporates the seven-barrel hinge, making the frames durable and strong while still embracing an on-trend vintage appeal. All frames use a signature gold logo treatment along the inside of the right zyl temple. Staying true to designer Leon Max, the eyewear collection is produced with a dedication to quality. With attention to detail, unique beveling and architectural inspirations, Leon Max Limited Edition Eyewear is geared for the cutting-edge, trendsetting customer. The mix of traditional techniques with modern designs is the hallmark of this brand.
—Patrisha Holly Zabrycki
PHILOSOPHY: “We are thrilled to officially launch the Leon Max Limited Edition collection. Zyloware is excited to fill a niche in the market with a collection that represents high-end luxury eyewear at an affordable price,” says Zyloware president Chris Shyer.
MARKETING: Merchandising materials include branded easel cards, signature plaques, posters and easels.
PRICE POINT: $$$
CONTACT: For additional information, contact Zyloware, (800) 765-3700; website: zyloware.com
Fashion brand Leon Max was founded in 1979 by designer Leon Max and reflects the clothing needs of today’s modern woman. The Leon Max Collection is dedicated to keeping the offerings unique and exclusive by limiting the quantity of each design. Collections are produced with impeccable attention to detail. Only the finest fabrics, yarn and leather goods are chosen from global suppliers in order to produce clothing of the highest caliber. Details such as embroidery, beading and hand-folded pleating allow Leon Max to stand out.
