Sàfilo Group presents the debut of the Bobbi Brown Lifeguard Collection. Following the initial launch of Bobbi Brown Eyewear in 2014, this collection is inspired by Bobbi Brown Cosmetics’ new Sandy Nudes makeup collection. The Lifeguard Eyewear collection translates the vibrant hues of the beach to a fresh line of sunglass and optical frame designs. With its seaside-inspired palette, including rich shades of mocha sand, shell pink and ocean blue, this collection allows women to carry a little bit of the beach everywhere they go. Frame designs recall classic shapes like the pilot, CatEye and oversized rectangle with modern updates including mirrored lenses, flex hinges, as well as acetate and metal combination styles.

—Patrisha Holly Zabrycki



PHILOSOPHY:  “Inspired by Bobbi Brown Cosmetics’ Sandy Nudes makeup collection, the Bobbi Brown Lifeguard Collection brings the vibrant hues of the beach to classic and trendy sunglasses and optical frames. The beach-inspired palette, including rich shades of Mocha Sand, Shell Pink and Ocean Blue, allows women to bring a little bit of the beach with them wherever they go,” according to Sàfilo Group.

MARKETING: Merchandising materials include logo plaques, 24- place and 48-place displays, a Bobbi Brown Style Guide countercard, as well as a four-place seasonal display highlighting the Lifeguard Collection and a cosmetics case gift with purchase of any frame from the Lifeguard Collection.

PRICE POINT: $$$$

CONTACT: For additional information, contact Sàfilo Group, (800) 631-1188; website: safilo.com

INSIGHT
In 1991, Bobbi Brown launched 10 brown-based lipstick shades developed to fill a void in the market of simple, flattering and wearable makeup called Bobbi Brown Essentials. Bobbi’s unique approach to cosmetics caught the attention of cosmetics empire Estée Lauder Companies, Inc., which acquired Bobbi Brown Professional Cosmetics in 1995. Today, with a presence in more than 1,000 doors in 63 countries and 44 freestanding stores, Bobbi Brown Professional Cosmetics has expanded beyond lipsticks to a full range of color cosmetics, fragrance and skincare.