WestGroupe presents its FYSH UK collection consisting of a vibrant array of fashionable frame styles aimed toward adventurous women looking for a stylish way to express their personalities through their eyewear. Unique temple designs inspired by the latest fashion trends infuse the frames with an extra jolt of character. Crafted from stainless steel and handmade acetate, frames carry subtle branding details along the temple tips and nosepads. Color combinations are custom-developed specifically for FYSH UK. To achieve dramatic dimension in the frame design, the most up-to-date technologies are employed, including laser etching, HD digital printing, fabric inlays and acid drop etching. In addition, deeper B measurements can accommodate progressive lenses.
—Patrisha Holly Zabrycki
PHILOSOPHY: “FYSH UK is all about fashion for your face,” says Beverly Suliteanu, VP product development at WestGroupe. “The collection is designed for the woman who embraces her own spirit and who is dedicated to making every moment count. Women who love life, love fashion and love expressing their personal style through their eyewear.”
MARKETING: Merchandising materials include coffee table brand books, countercards, double-sided banners, mirrors, single and four-place display stands and an acrylic logo plaque.
PRICE POINT: $$$
CONTACT: For additional information, contact WestGroupe, (855) 455-0042;
website: westgroupe.com; fyshuk.com
FYSH UK is fashion eyewear for women, designed for those who embrace their own spirit and who are dedicated to making every moment count. Combining key fashion influences with leading European eyewear trends, the beautifully designed frames come in an array of colors and patterns.
