Eyewear and Trends: New Frame Products


What's New

Sàfilo: Juicy Couture Shades of Couture
Classic shapes and witty details equal unmistakable juiciness
Sàfilo USA launches Juicy Couture Shades of Couture, consisting of 21 feminine sunglasses. Included are 13 plastics, four metals and four metal/plastic combinations. Designs range from big plastic Jackie O shapes and chunky wraparounds to girly aviators and heavy metal shields in rimless and semi-rimless renditions. Details consist of playful charms, iconic logos, a colorful parade of Swarovski crystals and witty sayings on the frame interior, such as “Dude, Where’s My Couture.” All lenses provide 100 percent UV protection.
From top: Lady Luck/S; Fluffy/S; G/S  
“Juicy Couture is one of the most exciting and fastest growing American brands on the market today. Juicy turned tracksuits into a fashion must-have in a women’s closet and the brand has been on fire ever since,” says Claudio Gottardi, Sàfilo USA president and CEO. “With Juicy’s ever-expanding retail presence fueled by a multitude of new licensing ventures and a strong celebrity following, the Juicy Couture Shades of Couture collection is poised to be a top-selling sunwear collection.”

Merchandising materials include a three-place display fixture, 8 1/2" by 11" countercards, 19" by 25" double-sided posters and a logo plaque. The debut collection comes with a limited edition Juicy crystal pink case.

$$$$ to $$$$$. For additional information, contact Sàfilo USA, (800) 631-1188; web site: www.safilousa.com

In 1997, Pamela Skaist-Levy and Gela Taylor launched Juicy Couture, which began as a T-shirt line designed to flatter and amuse the women who wore them. Propelled by fans ranging from Madonna and Gwyneth Paltrow to mothers, daughters and grandmothers from the heartland, the business grew dramatically and now includes jeans, the famous tracksuits introduced in 2001, menswear, kidswear, swimwear, accessories, jewelry and
Juicy Barbies.


Luxottica: D&G Dolce & Gabbana Sunglasses
Luxottica: D&G Dolce
& Gabbana Sunglasses
Luxottica Group launches D&G Dolce & Gabbana Sunglasses, a collection that stays true to the D&G spirit—young, innovative and anti-conventional. Included are 18 zyls and 16 metals inspired both by vintage eyewear from the 1970s and 1980s and assertive, sporty frames that recall the world of racing. Designs range from narrow, elongated edgy rectangles rendered in monel with zyl temples, full-rimmed zyls with angular shapes and semi-rimless styles with narrow lenses to a rimless frame with thick temples and an oversized mask with studs spelling out the logo. The keynote of all the D&G models is color. Metals are offered in shades of berry, black, brown, eggplant, lavender, pewter and red and zyls are available in such hues as bordeaux, champagne, cranberry, brown swirl and light brown ribbon. .
From top:D&G 8004; D&G 6003;D&G 3003  
“The D&G label is inspired by everything that is free from the constraints of preconceived notions and formats,” says Vittorio Verdun, Luxottica’s U.S. director of marketing. “With the launch of the D&G sunwear and eyewear collections, Luxottica has interpreted the style philosophy of the brand into eyewear specifically targeted to today’s fashion trendsetters.”

Merchandising materials include a three-place display and poster.
$$ to $$$$. For additional information, contact Luxottica Group, (800) 422-2020; web site: www.luxottica.com

Targeted to a population ranging from 18 to 35… and beyond, the D&G brand was founded in 1995 to represent a new generation of Italian fashions. Inspired by hip, young trendsetters seen on the streets of New York, London, Paris and Tokyo, it is especially popular among those who enjoy freedom, irony and irreverence in fashion.