L’Amy America introduces Kenzo Eyewear in the U.S. The women’s collection consists of 14 sun and ophthalmic styles geared toward 25- to 50-year-olds who seek bold styling and are not afraid of color mixed with pattern. Frames are made in France and feature exclusive Kenzo patterns, vibrant colors, contemporary designs and energetic shapes. The brand’s trademark of spontaneity and fun is captured and illuminated by this collection with its fresh attitude with respect for its innovative heritage.  

 —Patrisha Holly Zabrycki

PHILOSOPHY:  “The Kenzo eyewear collection for women brings spontaneity and fun to eyewear, melding a streetwise sensibility with contemporary design,” says Cheryl Canning, marketing manager. “The energetic, exclusive Kenzo patterns the fashion house is known for are incorporated both inside and outside the frame, for a unique, singular look.”

MARKETING: Merchandising materials include countercards, one and three-place displays, as well as banners.

PRICE POINT: $$$$

CONTACT: For additional information, contact L’Amy America, (800) 243-6350;
website: lamyamerica.com

INSIGHT
Founded in 1970 as Jungle Jap, a boutique in Paris at Galerie Vivienne where the founder Kenzo Takada sold his handmade women’s collection, Kenzo debuted its first men’s ready-to-wear collection in 1983, and its kids and home collections in 1987, followed by fragrances in 1988. In July 2011, Carol Lim and Humberto Leon, founders of the Opening Ceremony fashion retail stores and private label collection were appointed creative directors of Kenzo. Using the brand’s DNA, the duo has given Kenzo their take on the revolutionary spirit with which the brand was founded.