Sàfilo Group introduces its Kids by Sàfilo optical collection—a bold eyewear project developed specifically for infants to 8-year-olds in collaboration with the Italian Society of Pediatric Ophthalmology (SIOP) and in compliance with the design guidelines of the World Society of Pediatric Ophthalmology and Strabismus (WSPOS). Produced specifically for the needs of children and designed with a medical and scientific approach, frames are engineered with advanced technologies and crafted with the latest materials. This collection responds directly to children’s needs with the ideal blend of innovation and comfort. Frames are intended to match a child’s distinctive requirements while also satisfying parents’ expectations. “These frames for children were designed by the experts of Sàfilo Group in close collaboration with the Italian Society of Pediatric Ophthalmology, which I chair,” says Professor Paolo Nucci, professor of ophthalmology at the University of Milan and president of SIOP. “With the specific aim of creating a product truly suitable for children, that finally responds to the ophthalmologists’ daily recommendations to the parents. The outcome is a collection that can guarantee to the children safe and durable eyeglasses, created with bio-based materials and the best fitting for all ages.” Frames are crafted with flexible, stable and washable materials that are resistant to becoming deformed or weakened. Additionally, frames are supple, safe and free from sharp surfaces and edges. A lower bridge and innovative temple design with a horizontal bend reveals a superior and ergonomic fit. Furthermore, the design of the front allows the lenses to cover the child’s entire field of vision, ensuring effective correction.
—Patrisha Holly Zabrycki
PHILOSOPHY: “The idea to look more deeply into children’s eyewear came from our plant workers, more than 75 percent of whom are women, many of them mothers or grandmothers. In one of my quarterly plant employee meetings, I was asked whether we could create eyewear for children across the world, and tell the story to their mothers that the eyewear is made with care for their children, also by the hands of mothers,” says Luisa Delgado, CEO of Sàfilo. “We all connected in this mission to really understand the needs of children and their parents, and hope to earn their trust through our unique eyewear expertise and a unique parental reassurance through the advice of a specialized doctor. Here the idea was born. Today our project also reflects our new company approach—a shared sense of purpose across the whole company, based on a deep understanding of the functional and emotional needs of our consumers. In this case the children of the world and their parents.”
MARKETING: Merchandising materials include a six-place display, consumer leaflet, pediatric specialist leaflet, sales folders for opticians, POS video, countercards and window clings.
PRICE POINT: $$
CONTACT: For additional information, contact Sàfilo Group, (800) 631-1188; website: safilo.com
INSIGHT
The Kids By Sàfilo optical frames are 100 percent made in Italy and developed in light, safe and bio-based materials including soft rubber molded over the internal temple and bridge, as well as high-performance polymers for the front and temples. These bio-compatible, hypoallergenic, nontoxic and washable materials guarantee the safety of the product.
