Emilio Pucci presents its new eyewear collection produced and distributed by Marcolin Group. New styles seamlessly interpret the aesthetic philosophy of the Florentine brand that is characterized by tradition, elegance and style. Offset with modern details, the collection showcases the brand’s creative vision. Crafted from refined materials, the line reveals an array of progressive designs with sophisticated production techniques, superior craftsmanship and attractive construction. Bright prints and daring color contrasts, a trademark of the fashion house, bring the frames to life. This collection includes both sunglasses and optical frames for the modern woman and is a consummate reflection of the brand’s spirit: on-trend shapes and detailing all set within a harmony of retro style and impeccable craftsmanship.

 —Patrisha Holly Zabrycki



PHILOSOPHY: “We are very pleased and honored to start our collaboration with Emilio Pucci. It’s a brand with a very unique position in the consumers’ mindset due to its extraordinary heritage, iconic and with a great and long-standing tradition,” says Giovanni Zoppas, CEO of Marcolin Group. “In common we have high affinity for the product’s design and for the brand codes and values, that’s the reason why including Emilio Pucci in our brands’ portfolio will definitely provide additional quality to the women’s universe that we address.”

MARKETING: Merchandising materials include a logo plaque, three-place display, four-place tray, 12-place display tower and multipurpose microfiber eyewear bag for cleaning and stowing frames.

PRICE POINT: $$$$

CONTACT: For additional information, contact Marcolin Group, (800) 537-9265;
website: us.marcolin.com 

INSIGHT
Born in 1914 to one of Florence’s oldest families, Emilio Pucci, the Marquis of Barsento, began his fashion career unexpectedly in 1947 when a photograph of a streamlined ski outfit he had created on a whim found its way to the pages of Harper’s Bazaar. A brilliant colorist, he drew inspiration from nature, architecture and exotic cultures to create his signature prints—infusions of kaleidoscopic colors in graphic, abstract patterns. With his bold new designs and radical approach to fashion, he soon became a fashion phenomenon, crowned “The Prince of Prints” by the international fashion press.