FGX International debuts its new line of Gargoyles Performance Eyewear. The collection features sun (previewed here) and optical styles, which will be previewed in an upcoming issue. With a unique blend of performance and style, Gargoyles offers superb protection with a sporty sophistication. The collection consists of metal, plastic and combination frames all providing clarity, comfort and durability for wearers. All frames meet or exceed ANSI Z87.1+ standards and feature high-index, polycarbonate lenses. Gargoyles are worn by outdoorsmen and athletes, and are designed to provide optimal performance and an undistorted view. All Gargoyles ANSI Z87+, Tactical+ and Protection+ sunglasses offer high-quality polarization options in a variety of styles.
—Victoria Garica
PHILOSOPHY: “This is an exciting time for Gargoyles as it’s the first time we’re debuting our new sun and optical styles together. Our sun line represents the brand’s heritage, and we’re proud of its evolution toward high-level protection that is also extremely wearable in a variety of settings. The extension of the design elements from the sun line to our optical line has created a fully integrated collection that we’re thrilled to present this spring,” says FGX international chief marketing officer, Gina Lazaro.
MARKETING: Merchandising materials include a 72-place floor display, 24-place counter display, a mirror and polarization demo plaque, logo plaque, countercard holder, countercards with various designs and one-, two- and three-place tier displays.
PRICE POINT: $$ to $$$$
CONTACT: For additional information, contact FGX International (800) 426-6396;
website:
gargoyleseyewear.com
INSIGHT
In 1979, Dennis Burns founded Gargoyles with the invention of the polycarbonate toric lens technology. Now used by the U.S. Army for ballistic performance, this state-of-the-art technology provides up to 210 degrees of seamless, ballistic-rated impact-resistant and crystal-clear optics.
