A&A Optical introduces Crocs Eyewear, bringing the relaxed, comfortable and distinctly fun Crocs spirit into eyewear. The unisex collection consists of 12 adult styles, featuring soft designs for women and clean-cut lines for men, all with flexible materials that support an active lifestyle. Incorporating the brand’s heritage, frames have sleek lines and the same unique, popular and vibrant color palettes that Crocs shoes are known for. The collection uses a variety of materials such as flexible polymer, ultra-lightweight stainless steel and hypoallergenic silicone rubber. Frames can be accompanied by the Croslite Guy, a fun eyewear holder in the shape of a Crocs shoe, available in multiple colors..
—Victoria Garcia
PHILOSOPHY: “Crocs Eyewear is the perfect complement to the A&A brand portfolio,” says Robert Liener, A&A Optical president and CEO. “The styles are colorful and use new high-tech materials to make the frames extremely lightweight. Everyone who has seen the collection is impressed by the look, feel and touch of the frames.”
MARKETING: Merchandising materials include a three-place display, countercards, logo plaque, decal, mirror and the Croslite Guy.
PRICE POINT: $$
CONTACT: For additional information, contact A&A Optical, (800) 492-4465;
website:
aaopticalco.com
INSIGHT
Since its inception in 2002, Crocs has sold more than 300 million pairs of shoes, encouraging fans to “Find Your Fun.” The shoes feature Croslite material, a proprietary technology that gives each pair of shoes a lightweight and comfortable quality.
