Whats New

Apr
2005

What's New

Luxottica Group:
Donna Karan Eyewear


FROM TOP: Donna Karan 3503, Donna Karan 2506 , Donna Karan 1502

The classic, self-assured style of Donna Karan
Luxottica Group launches Donna Karan eyewear.
Targeted to fashionable women between the ages of 30 and 60, the new line is composed of 13 ophthalmic styles (seven metals and six plastics) and 17 sunglasses (nine plastics and eight metals). Highlights of the ophthalmic line include a plastic frame with an assertive, square-ish profile, a cat eye with slim, elegant lines and Swarovski stone décor and a three-piece mount with a rounded bridge and straight temples. The sunglasses are characterized by oversized shapes, including a double-bridge mask design and wrap-around styling.
PHILOSOPHY: "The Donna Karan ophthalmic and sun collections were created for sophisticated, affluent women with a sense of strong individual style who demand the finest in quality and workmanship," says Vittorio Verdun, Luxottica director of marketing. "This consumer desires exclusive, fashion-forward products made with the finest quality materials and workmanship."
MARKETING: Merchandising materials include one- and four-place displays, posters, countercards and logo plaque.
PRICE POINT: $$$ to $$$$. For additional information, contact the Luxottica Group, (800) 422-2020; web site: www.luxottica.com


New Vision Optique:
Orange County Choppers


FROM TOP: Model 005, Model 011, Model 001

Fashioned for function 
New Vision Optique launches Orange County Choppers eyewear. The new line takes its name from the Orange County, N.Y.-based company that creates deluxe, custom-built motorcycles of the same name. Designed to reflect the innovative spirit and attention to detail found in the bikes, the eyewear collection consists of 13 ophthalmic styles in two colors each. All of the frames are constructed to prevent wind from entering the eye (ideal for motorcyclists and patients who have had corrective laser surgery). Lightweight materials add to the comfort factor. A sunglass collection is planned.
PHILOSOPHY: "Being able to use a great name such as OCC has been a wonderful and powerful opportunity to win the hearts of a great crowd of dedicated followers. Orange County Choppers as a company is an ideal business to have in a community. They have provided a great deal of joy to customers. Our goal as an eyewear company is to cater to Orange County Choppers enthusiasts as well as any individuals interested in fashionable looks, custom American design and quality product," New Vision says.
MARKETING: Merchandising materials include a four-place display, poster, logo plaque and door decal. Each frame comes with a case. For additional information, contact New Vision Optique (800) 897-2500.


Eyedeals: Sydney Love Eyewear


FROM TOP: Sydney Love 803, Sydney Love 801 , Sydney Love 805

Accenting accessories 
Eyedeals International introduces Sydney Love Eyewear. Made of plastic and stainless steel, the frames come in bold colors and coordinate with other accessories in the Sydney Love brand—agendas, handbags, jewelry bags and wallets—also available to optical customers. Designed for women who like to have fun with fashion, the eyewear ranges in sizes appropriate for everyone from teen-agers to mature women. Design elements include twisted temples and Swarovski crystal accents.
PHILOSOPHY: "Created with comfort, fashion and value in mind, Sydney Love Eyewear is functional and loaded with style that will make women of all ages feel sophisticated. With the bonus of coordinated accessories, we’re providing today’s active woman with an opportunity to look great with a minimum amount of time invested," says Eyedeals president Samuel Shapiro.
MARKETING: Each frame comes with a custom-made case that coordinates with other Sydney Love accessories.
PRICE POINT: $$. For additional information, contact Eyedeals International, (800) 223-0167.

 

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