Inspired by the interaction between vertebrae, Rem Eyewear introduces SPINE Eyewear. Constructed with micro-injected metal (MiM) hinges, each frame morphs to fit any face shape or head size, providing a light touch and all-day grip. Described as “eyewear with a backbone,” the collection solves age-old hinge limitations and features four sun styles (previewed here) and eight optical styles to be featured in an upcoming issue. SPINE temples automatically retract when removed from the face due to its dual springs and spun wire cable, heightening its preservation capabilities. Featuring classic, functional shapes, the collection fuses innovation, style and technology together for an everyday wear for customers that want comfortable, durable eyewear with flexibility in all directions. A combination of design talents from all over the world, SPINE is a global collaboration between Rem Eyewear, Mondottica and Centennial Optical.

—Victoria Garcia

PHILOSOPHY:   “SPINE brings a new level of functional technology to eyewear that leads to remarkable fit and performance. We are proud to collaborate with the teams at Mondottica and Centennial for the worldwide distribution of this patented technology,” says Mike Hundert, CEO of Rem Eyewear.

MARKETING: Merchandising materials include a logo plaque, four-panel countercards and one lenticular countercard.

PRICE POINT: $$$ to $$$$

CONTACT: For additional information, contact Rem Eyewear, (800) 423-3023;
website: spineoptics.com;  remeyewear.com

INSIGHT
Each frame consists of five working SPINE vertebrae which are constantly interacting with one another to create a 90-degree hinge opening. Each vertebra rotates at only 18 degrees in order to share the strain
of all movements.