Silhouette expands its assortment of full rim eyewear with its ultra-lightweight SPX Illusion collection. Consisting of four contemporary styles for men and women, each model is available in five color options. Color treatments include fashion-forward gradients in a variety of on-trend hues including black, dark red, blackberry, gray, purple and blue. An array of contemporary tri-colored tortoise shades are available as well. All frames are hand-dipped to ensure consistency in color along the entire frame. Temple ends are matte black with shiny end tips. Constructed with Silhouette’s patented SPX material, an alternative to plastic, SPX is comfortable, lightweight and hypoallergenic. An integrated snap hinge provides a modern look that is also durable. The integrated nosepad and flexible temples are fully adjustable to ensure a fit that is ergonomic and personalized.

—Patrisha Holly Zabrycki

PHILOSOPHY: “With the design of SPX Illusion, we have succeeded in perfectly matching color ranges with lens shapes resulting in hitting the pulse of time,” says Roland Keplinger, head of design. Head of R&D Rupert Spindelbalker continues, “Behind the freedom granted by the ultra-light, full-rim plastic eyewear lies intelligent know-how plus many years of experience.”

MARKETING: Point-of-purchase materials include a four- or six-place riser and images for frameboard placement. All frames come with a case and cleaning cloth.

PRICE POINT: $$$$

CONTACT: For additional information, contact Silhouette (800) 223-0180; website: silhouette.com

INSIGHT
Founded in 1964 in Austria, Silhouette currently exports to 100 countries worldwide. In 1999, Silhouette debuted its innovative Titan Minimal Art glasses weighing only 1.8 grams, without screws, hinges or rims. Silhouette glasses have traveled 35 times with astronauts into space; they travel around the globe with the Vienna Philharmonic as well as with a number of celebrities from entertainment, business and politics.