Charmant introduces its latest Puma optical collection, Puma Ultem. Taking its direction from the Puma brand’s goal to pack the energy and emotion of sports into every product it creates, the five-style series combines functional design with graphics and on-trend shapes and colors. Designed for action-driven youthful men and women, each frame encompasses a protective eyewear system complete with superior anti-flip features and a flexible frame structure. All styles are made from the innovative material Ultem, which boasts lightness and durability. Design features include brightly colored temples inspired by street and graffiti art.


 

PHILOSOPHY: “The objective of the Ultem collection is to show a slightly edgier side of the Puma brand. This newest release is right in line with Puma’s sport lifestyle approach to life and current trends, making it the perfect accessory for the wearer’s nonstop, pulse-pounding activities,” says Dee Berghuys, Charmant director of product and marketing.

MARKETING: Merchandising materials include counter displays, display trays, posters, countercards, mirrors and logo blocks and cubes.

PRICE POINT: $$

CONTACT: For additional information, contact Charmant Group, (800) 645-2121;
website: charmant.com/us

INSIGHT
Founded in 1924, Puma is a major German multinational company that produces athletic and casual footwear. In the United States, the company is known for the suede basketball shoe introduced in 1968, which eventually bore the name of New York Knicks basketball star Walt “Clyde” Frazier and for its endorsement partnership with Joe Namath.