With a nod to brand history, old-world craftsmanship and an unabashed dedication to high-quality design, Rem’s Base Curve Division launches the John Varvatos Eyewear Soho Collection, which echoes the edgy, but tailored touches that have made Varvatos a force to be reckoned with in the fashion industry. Included are four optical styles, three sunglasses and one reader, each offered in three rich colorways. Inspired by John Varvatos’ first store opening in New York City’s Soho district, the Soho Collection consists of classic, polished designs featuring iconic elements found throughout the line: a shield displaying the company’s founding date, John Varvatos’ initials, a crown and a guitar. All of the sun lenses are polarized, a first for John Varvatos Eyewear.


 

PHILOSOPHY: “The John Varvatos Soho Collection is a further expression of the brand’s rock influence, cutting-edge design and effortless cool,” says Nicolas Roseillier, Rem Eyewear creative director. “Although Soho is rooted in the same DNA as previous collections, we took it to the next level by making it more classic and even more tailored. We’re very excited to introduce this collection to our customers and continue to cultivate our relationship with the John Varvatos brand.”

MARKETING: Merchandising materials include one- and six-place displays, posters, a four-panel countercard and mirror display. Each style comes in a new case made with the same fabric Varvatos currently uses on the clothing line and is highlighted with the John Varvatos logo debossed in leather.

PRICE POINT: $$$$$

CONTACT: For additional information, contact Base Curve/A Luxury Division of Rem Eyewear, (800) 423-3023; website: basecurveeyewear.com

INSIGHT
Launched in 2000 with a collection of tailored clothing and sportswear, John Varvatos now represents an entire men’s lifestyle that includes footwear, bags, belts, eyewear, limited edition watches, men’s fragrances, a younger, edgier John Varvatos U.S.A. Collection and Boys’ line and Converse by John Varvatos.