Kenmark presents its Zac Posen Men’s Eyewear collection, consisting of 12 optical styles and three sunglasses. Masculine eye shapes and rich materials provide an aesthetic that is strong and sophisticated, harkening back to the elegance of past decades seen through the eyes of the modern gentleman. Targeted to men between the ages of 25 and 50, the line is comprised of bold, distinctive acetates in classic European tortoises with signature hardware, and rich metal styles with refined details. The women’s line was featured here in September.

 

PHILOSOPHY: “We’re proud to present the Zac Posen men’s optical eyewear and sunwear collection. Posen’s point of view on fashion is translated into a modern and innovative assortment inspired by the glamour of Hollywood royalty past and present,” says David Duralde, Kenmark chief creative officer.

MARKETING: Merchandising materials include one- and five-place displays, mirror, banners, countercards, logo block and postcards.

PRICE POINT: $$$

CONTACT: For additional information, contact Kenmark, (800) 627-2898; website:
website: kenmarkoptical.com

INSIGHT
In 2001, Zac Posen launched his first fashion collection, combining legendary glamour with a downtown sensibility, enhancing women’s natural forms and enabling women to be their most alluring, empowered selves. Today, he is known globally for his technique in artisanal craftsmanship, anatomical construction and textile manipulation. His collections have grown to include Zac Posen, Zac Zac Posen and Z Spoke Zac Posen with offerings in handbags, accessories and furs.