The McGee Group launches its Ducks Unlimited Eyewear collection, consisting of eight optical styles and four sport frames. Taking its direction from the brand’s commitment to conservation and authentic outdoor style, the premier eyewear collection offers stylish, comfortable and durable designs that will suit any outdoor enthusiast. The optical frames are made of acetate and stainless steel. The sport frames are constructed of titanium and carbon fiber. A sunwear collection will be added in January 2015. 

 

PHILOSOPHY: “It’s always been an important part of The McGee Group DNA to give back, which is why the launch of Ducks Unlimited Eyewear is so exciting,” says Wayne McGee, McGee Group CEO. “The McGee Group shares Ducks Unlimited’s commitment to conservation, so a portion of the proceeds from the sales of Ducks Unlimited products will benefit conversation and increase awareness.”

MARKETING:  McGee has signed comedian and outdoorsman Jeff Foxworthy as the celebrity spokesperson for the eyewear collection. Merchandising materials include a wood counter block with a conservation message, a rustic one-piece wood display and a variety of countercards featuring lifestyles images with spokesperson Jeff Foxworthy. Optical frames come with a weathered brown leather case with a green velvet interior. The sport cases are zippered, ridged ballistic nylon with an orange poly interior.

PRICE POINT: $$

CONTACT: For additional information, contact  The McGee Group, (800) 966-2020;
website: mcgeegroup.com

INSIGHT
Ducks Unlimited is the world’s largest nonprofit organization dedicated to conserving North America’s continually disappearing waterfowl habitats. Established in 1937, Ducks Unlimited has conserved more than 13 million acres. Guided by science and dedicated to program efficiency, DU works toward the vision of wetlands sufficient to fill the skies with waterfowl today, tomorrow and forever.