Legacie/The Luxury House of B. Robinson Optical presents Revo Sunglasses, the world-renowned performance sunglass collection. Lenses are constructed from Serilium, Revo’s polycarbonate material, or from Crystal, Revo’s Crown Glass. All lenses are polarized and feature the Revo Light Management System, which blocks bad rays and allows in good rays. Other features include NASA-developed high-tech, performance mirror coatings, backside AR coatings and a SurfacePro coating that protects lenses from water, oil, sweat, dirt, etc. Performance lens options include Blue Water, Green Water, Graphite, Terra and Open Road. Frames are made in the U.S. or Italy and feature spring hinges, a patented Motion Fit system for a customized fit and proprietary elastometric nosepads. Frames are Rxable with authentic Revo lenses. 

 

PHILOSOPHY: “Revo is a powerful brand and has tremendous potential to expand its customer base. Our main goal is to maintain the incredible product quality and brand heritage that has been built over time and build upon its great success,” says Cliff Robinson, president of B. Robinson. “The philosophy of Revo can be summarized in one of the brand’s taglines: ‘The original performance sunglass for today’s modern world.’ The brand offers great performance and a cool fashion statement for all ways of life.”

MARKETING: An extensive merchandising program is available, consisting of tower and tabletop displays, posters, countercards, a polarized tester/brochure holder with brochures and a brand ambassador program, which includes partnerships with Ferrari and Danica Patrick.

PRICE POINT: $$$ to $$$$$

CONTACT:
For additional information, contact  Legacie/The Luxury House of B. Robinson Optical, (866) 534-2243; website: legacie.com

INSIGHT
Revo was founded in 1985 when Dr. Mitchell Ruda harnessed iridescent coatings invented by NASA to protect satellites and then applied them to technical eyewear. Over the past 30 years, Revo has evolved and honed a scientific formulation of light spectrum management to create a global performance eyewear brand and become a leader in polarized lens technology.