Building on his refined, fashion-savvy aesthetic coupled with extensive experience fitting customers and gaining technical knowledge at Fashion Optical, a high-volume, luxury eyeglass boutique he owned in Dallas, Texas, Morgan Gianni decided to launch the m.Gianni Sunglass Collection. “I felt I knew firsthand what consumers want,” he notes. The chic collection consists of 17 Rxable sunglasses in 56 SKUs and is comprised of men’s, women’s and unisex styles, offered in three to five colors each. Frames are made of hand-layered Mazzuchelli acetate and are comfortable, durable, lightweight and of course glamorous, he says.



 

PHILOSOPHY: “I am passionate about designing eyewear,” says Morgan Gianni. “Unlike anything else in fashion, eyewear has the unique ability to change how you see the world and how the world sees you.”

MARKETING: A lookbook is available. Each sunglass comes with a certificate of authenticity and a case designed by Gianni.

PRICE POINT: $$$$ to $$$$$

CONTACT: For additional information, contact m.Gianni, (214) 520-3100;
website: mgianni.com

INSIGHT
Plans are underway to open an eyewear factory in Dallas to manufacture the m.Gianni product and a store in Dallas, which will feature custom-made frames and a viewing area where customers can watch their frames and lenses being made.