Europa International expands its Scott Harris line with the addition of six ultra thin acetate styles. The frames are constructed with a thin stainless steel core that is encased in ultra thin acetate, resulting in a front thickness of 2.5 mm and a temple thickness of 1.9 mm. The metal core keeps the lenses securely in place, no matter the base curve, and allows for superior adjustability. The flexibility of the thin acetate eliminates the need for spring hinges. Included are men’s, women’s and unisex styles in a variety of rectangular, preppy and teacup shapes with such features as keyhole bridges and fiber optic patterns. Colors range from black, navy and tortoise to smoky plum with amber, teal with black, black with crystal and dark olive with crystal.



 

PHILOSOPHY:  ”The tagline, ‘It’s acetate. It’s different.’ defines the new ultra thin acetates. Truly innovative and special, these styles are incredibly light and really cool to look at, especially in colors that allow the steel to show through, creating an almost industrial vibe,” Europa says.

MARKETING: A video and countercard explaining the technology behind the ultra thin acetates are available.

PRICE POINT: $$

CONTACT: For additional information, contact  Europa International, (800) 621-4108;
website: europaeye.com

INSIGHT
Europa International, defines effortless cool with endless possibilities. From casual to professional, playful to dramatic, edgy or refined, there is a Scott Harris style for everyone. In addition to the primary Scott Harris collection, the line also offers Scott Harris Underground, iconic reinventions with retro appeal; Scott Harris Pulse, a group of sleek, laser-cut metals with an unconventional twist; Scott Harris Vintage, old-school vintage styles; and Scott Harris Sun.