Expanding on its very successful Tumi ophthalmic and sun collections launched in 2012, Base Curve/A Luxury Division of Rem Eyewear introduces Tumi LITE, lightweight frames that weigh 0.4 ounces—the weight of a boarding pass. The seven-piece collection ranges from three-piece, rimless designs with stainless steel bridges and boldly-colored TR90 double-injection temples to sleek frames with a TR90 co-injected rubber front paired with stainless steel temples. These cutting-edge styles incorporate the latest frame and manufacturing technology, creating eyewear that is both stylish and sophisticated. Frames are offered in such colors as black, brown, gray, navy, olive, smoke and tortoise, and are accented with the Tumi trademark ballistic pattern.


 

PHILOSOPHY: “The Tumi LITE collection exemplifies technical innovation and functional superiority—true to the brand’s essence,” says Nicolas Roseillier, Rem creative director. “With Tumi, we create sophisticated eyewear for the person on-the-go. The ultra-lightweight styles in Tumi LITE are perfect for the Tumi consumer who values design, quality and comfort.”

MARKETING: Merchandising materials include an eight-place display, countercard and logo plaque. Each frame comes with a signature case made of ballistic nylon that folds flat.

PRICE POINT: $$$ to $$$$

CONTACT: For additional information, contact Rem Eyewear,  (800) 423-3023;
website: remeyewear.com

INSIGHT
Founded in 1975, Tumi takes its name from a Peruvian god. Tumi’s innovative introduction of soft, ultra-functional, black-on-black ballistic nylon travel bags catapulted the company to its current leadership position. Tumi is now recognized as a leading brand of luxury travel, business and lifestyle accessories.