After a 20-year hiatus, Vuarnet has relaunched in the U.S., offering high quality, timeless sunglass styles with the same pure optical quality mineral and mineral polarized glass lenses that have been made in France since 1957. The U.S. launch features various styles reflecting current trends, ranging from sleek metal aviators and edgy clip-ons to iconic, casual lifestyle eyewear, mirrored snow goggles and sport pieces designed for extremely active lifestyles. Over the years, Vuarnet has become a paragon in the world of lifestyle and sports known for its iconic mirrored lenses such as Citylynx, Polarlynx and Skilynx that have a wealth of special patented treatments (water and oil resistant, scratch resistant, anti-fog and interior AR coatings) to guarantee maximum protection for the eyes and provide exceptional vision quality.

 

PHILOSOPHY: “Vuarnet is positioned to reemerge as the luxury leader in the eyewear industry. With focuses on fashion, lifestyle, sports and travel, Vuarnet will promote its heritage styles, while launching new collections reflective of the brand’s unique DNA,” the company says.

MARKETING: A “V” is engraved on each lens, a symbol of excellence guaranteeing the consumer Vuarnet quality and authenticity.

PRICE POINT: $$$$$

CONTACT: For additional information, contact Vuarnet, website: vuarnet.com

INSIGHT
Founded in 1957 by two French opticians, Roger Pouillox and Joseph Hatchiguian, Vuarnet developed the Skilynx lens that reduces glare while increasing contrast in low light levels. In 1961, the two opticians joined forces with Olympic gold medalist skier Jean Vuarnet, popularizing the brand among sport enthusiasts.