Kenmark launches Zac Posen Eyewear, consisting of men’s and women’s optical and sun styles. Inspired by Posen’s ready-to-wear collection, the women’s line includes 12 ophthalmic styles (featured here) and three sunglasses characterized by feminine eye shapes and dramatic, architectural lines that enhance the natural beauty of a woman’s face. More styles will be released in December. Additionally, a men’s collection is available, also comprised of 12 optical styles and three sunglasses. The frames showcase a meticulous combination of hallmarks of golden era Hollywood with a modern-day touch, using masculine shapes and materials such as classic European tortoises, rich metals and signature hardware.



PHILOSOPHY: “We are thrilled to officially launch the Zac Posen Collection. Over the past year, Zac has been hands-on with our team, and the result is a one-of-a-kind collection that celebrates the Zac Posen aesthetic and fine craftsmanship. We look forward to the continued partnership,” says Kenmark CEO Mike Cundiff. Zac Posen adds, “The eyewear perfectly evokes the true essence of the Zac Posen brand: timelessly stylish with a modern sensibility and edge.”

MARKETING: Merchandising materials include one- and five-place displays, mirror, banners, countercards, logo block and postcards. Each frame comes with a clamshell case wrapped in leatherette.

PRICE POINT: $$$

CONTACT: For additional information, contact Kenmark, (800) 627-2898;
website: kenmarkoptical.com

INSIGHT
Zac Posen is a world-renowned fashion designer with a vision for modern American glamour that combines couture technique with striking innovation. His company House of Z, established in 2001, produces a range of products through Zac Posen, ZAC Zac Posen, Z Spoke Zac Posen and Truly Zac Posen and also offers handbags, hosiery, accessories and furs. Posen’s creations are worn by leading women such as Uma Thurman, First Lady Michelle Obama, Gwyneth Paltrow and Naomi Watts. Posen also has been serving as a judge on “Project Runway.”