Whats New

Jul
2014

SÀFILO: Marc Newson Collection

CELEBRATE 80 WITH MARC NEWSON

Sàfilo celebrates its 80th anniversary with a special capsule collection created in collaboration with influential and versatile Australian designer Marc Newson. The new line revisits an archived style from the brand’s historical UFO collection, chosen by Newson. Avant-garde shapes and unique technology, including the new Elasta 80 hinge, and such materials as aluminum, ultra-thin steel wire and Sàfilo’s extremely lightweight Optyl are used to reinterpret the past. The silhouettes are offered in refined, luminous royal blue and metallic tones in a cohesive line that combines tradition and innovation.



PHILOSOPHY: “Sàfilo celebrates 80 years of genuine passion for trendsetting eyewear. We want to share our distinctive story of cutting-edge Italian heritage, savoir faire, quality and innovation through an exclusive partnership with Marc Newson,” says CEO of Sàfilo Group Luisa Delgado. “Marc is one of the most eclectic and gifted creative minds of his generation. He has blended the richness of the past with the present and the future, through an exquisite capsule collection that expresses an inspiring story of trust, excellence and timeless design.”

MARKETING: A six-place counter display is available. Each pair of frames comes with a hard black case and cleaning cloth.

PRICE POINT: $$$$

CONTACT: For additional information, contact Sàfilo USA, (800) 631-1188;
website: mysafilo.com

INSIGHT
Marc Newson has designed everything from furniture, household objects, bicycles, cars, aircraft and yachts to various architectural commissions and signature sculptural pieces. His work is present in major museum collections including MoMA in New York and London’s Design Museum. Newson’s work now accounts for almost 25 percent of the total contemporary design art market.

 

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