Whats New

Jul
2014

MARCOLIN USA/VIVA: Dsquared2 Eyewear

Avant-Garde and Some Cool Cats

Marcolin USA/Viva presents its latest Dsquared2 Eyewear collection. Targeted to fashion-conscious men and women 16 to 30 years old, the collection exudes a contemporary, nonconventional spirit. Included are six sun styles for men and women, as well as one additional sun style for women and one optical style each for men and women to be added for fall/winter. A variety of shapes with classic and original colors are available. All styles stay true to the brand’s aesthetic code, reflecting the avant-garde, refined styling of Dsquared2 design. Also available are the Cool Cats styles, a capsule collection of optical frames with clip-on sun lenses inspired by the beach beauties of the ’50s Hollywood glamour era. The Esther style is an exaggerated metal CatEye for women topped with an acetate upper eye rim. A dramatic clip-on sunglass adds a dose of feminine flair and mystique, and is available in multiple color and material options. Named for movie icon James Dean, the James is a classic ’50s-style square shape constructed in a mix of metal rims topped with textured materials and colors. The clip-on sunglass option creates a double-bridge effect with the frame and comes in multiple materials and lens colors.



PHILOSOPHY: “Dsquared2 eyewear is simultaneously nonconventional and refined, mixing elegance with a fashion edge. Both men’s and women’s styles have modern designs melded with vintage details and sophisticated colors. Part of the last release are the Cool Cats models, characterized by optical frames with clip-on sunglasses inspired by the glamorous 1950s,” says the creative team.

MARKETING: Countercards in two sizes and a Plexiglas logo plaque are available.

PRICE POINT: (Sun) $$$$ to $$$$$; (Optical) $$$ to $$$$$; (Cool Cats) $$$$ to $$$$$; (Clips) $$ to $$$

CONTACT: For additional information, contact Marcolin USA/Viva, (888) MARCOLIN
website: us.marcolin.com

INSIGHT
Dsquared2 launched its first eyewear collection in 2009. Canadian twin brothers Dean and Dan Caten are the designers behind the brand, both having attended Parsons School of Design. Dsquared2 has attracted a devoted following among the celebrity set including Justin Timberlake, Lenny Kravitz and Christina Aguilera, and the brand recently outfitted Canadian singer Michael Buble for his 2013 album “To Be Loved.”

 

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