Whats New

Jun
2014

ALTAIR: Kilter

CALIFORNIA COOL

Altair releases Kilter, a five-piece ophthalmic collection targeted to boys and girls between the ages of 12 and 18. Included are two boys’ and two girls’ styles and one unisex design in acetate and acetate/metal combinations. Shapes consist of CatEye and modified oval and rectangular designs with signature zigzag temple graphics and engravings. Frames are offered in such bold, fun color combinations as black, candy red and crystal; navy and teal; black, green and crystal; purple tortoise and purple crystal; and pink tortoise and pink crystal. All styles are equipped with spring hinges; some frames have adjustable nosepads and universal bridges. Eye sizes range from 45 mm to 48 mm with bridges from 15 mm to 18 mm and temple lengths of 130 mm to 135 mm.



PHILOSOPHY: “Kilter is a collection that goes against the norm, skating the fine line between harmony and havoc and creating the ideal balance between high quality, cool style and fresh attitude. It’s for teenagers looking to make their mark, date the prom queen, take down the quarterback and leave a legend,” says Altair.

MARKETING:  A three-place display, poster and countercard are available to support the new collection.

PRICE POINT
: $$

CONTACT:  For additional information, contact Altair, (800) 505-5557; 
website: altaireyewear.com

INSIGHT
Altair continues to evolve, identifying new trends in the marketplace and putting a California cool edge on them. With the Kilter collection, Altair aims to reach a new demographic—young on-trend tweens and teens looking to define their individual style. Custom design elements combined with trendsetting shapes and layered colorations make Kilter a distinctive brand in Altair’s balanced portfolio.

 

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