Whats New

Apr
2014

SÀFILO: Jack Spade Optical

FORM FOLLOWS FUNCTION

Sàfilo Group and Jack Spade, the American men’s accessories and apparel brand, introduce the launch collection of Jack Spade men’s optical frames. A sunglass collection will be previewed here in a subsequent issue. Jack Spade is inspired by the enduring appeal of products that were designed with a purpose in mind, where every detail is considered and nothing is superfluous. The Jack Spade ophthalmic styles follow suit, creating an aesthetic in line with the brand’s clothing and accessories. The eyewear constitutes a smartly designed collection that offers inherent style and utilitarian simplicity. Comprised of 13 masculine styles available in metal, titanium, surgical steel and acetate, the frames include a range of round and rectangular silhouettes. Eight styles offer flex hinges; two of the frames are designed with an International Fit, with longer nosepad arms.


PHILOSOPHY:
“The Jack Spade brand celebrates the design innovations of everyday objects and incorporates intrinsic style and functional simplicity into its clothing and accessories without taking itself too seriously. The brand’s optical launch collection is no exception. Jack Spade’s signature orange color—a symbol of brand authenticity—is evident throughout the collection, as is the brand’s iconic architectural graph paper pattern and airplane rivets, which can be found on the temple tips,” says Glenn Rusk, commercial head of Sàfilo North America.

MARKETING:
Merchandising materials include one- and six-place displays, mirrors and logo plaques. Each frame comes with an orange-colored hard clamshell case and a cleaning cloth.

PRICE POINT: $$$

CONTACT: For additional information, contact Sàfilo USA, (800) 631-1188,
website: mysafilo.com

INSIGHT
Jack Spade began in 1996 out of a warehouse in New York City. It grew out of the idea that useful items could also be stylish. The first Jack Spade bag was sold to a hardware store in 1997. Today Jack Spade has grown to include clothing, small goods and accessories.


 

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