|Jewelry for the eyes|
Sans Pareil launches the Hana Collection. Targeted to women of all ages, Hana takes its name from the Japanese word meaning flower or blossom and its design cues from the jewelry and fashion accessories’ market. The new collection (patent pending for the application of semi-precious stones to eyeglass frames) consists of seven full frames, four semi-rimless designs and one three-piece mount. Temples are accented with semi-precious
natural stones—black onyx, coral, garnet, moonstone, mother-of-pearl, pearl, tiger’s eye and turquoise—and design elements found in fine jewelry. Frame finishes and colorations have been selected to harmonize with and emphasize the subtle variations in the stones. Future ophthalmic and sunwear collections, which will use an even wider variety of semi-precious stones, are in development.
PHILOSOPHY: “With Hana, our goal is to achieve an elegant transitioning of jewelry to eyewear. We feel the optical industry is ready for this exciting, new design concept that will translate into consumer demand,” says Steve Lipawsky, Sans Pareil president.
MARKETING: Merchandising materials include a cube frame display, abalone display shell, natural sea shells and pearlescent beads, countercards, dispensing mat, logo plaque and consumer brochure. A customized CD or VHS tape previewing the Hana collection, ad mats, Duratrans, pre-printed or customized patient recall cards and Hana customer birthday email blasts are also available. Each frame comes with a case.
PRICE POINT: $$$.
AVAILABILITY: Now. For additional information, contact Sans Pareil, (800) 521-9475.