Whats New

Mar
2014

ALTAIR: bebe Black Sun

bebe BLACK BLINGS

Altair Eyewear adds the bebe Black capsule collection to its bebe line of eyewear, raising the bar and setting a distinctive tone that reflects the confidence and style of the bebe consumer who wants to keep that little black dress sexy with bebe Black eyewear. Included are four ophthalmic models shown here and three sunglasses to be previewed in an upcoming 20/20 issue. Each style is carefully crafted of black handmade acetate or luminous black metal and features trendy, yet wearable shapes. A greater emphasis is placed on stones and studs in this collection, staying true to the bebe brand DNA of adding a touch of glamour, dreamer or rocker attitude. All styles are offered in one size and are available only in black.



PHILOSOPHY: “Accessories are as important to the bebe girl as her clothing and fragrance,” says bebe CEO Steve Birkhold. “This new elevated capsule collection with Altair will ensure the bebe customer can finish her look with chic eyewear to match her every mood.”

MARKETING: Merchandising materials include one- and six-place displays and a mirror.

PRICE POINT: $$$

CONTACT:
For additional information, contact Altair Eyewear, (800) 505-5557;
website: altaireyewear.com

INSIGHT
bebe is an American clothing retailer founded in 1976 by Manny Mashouf. The name bebe was inspired by the phrase “to be or not to be” from Hamlet. Mashouf’s goal with the bebe brand was to offer stylish women distinctive and inspirational apparel and accessories bearing an unmistakable hint of sensuality.

 

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