PHILOSOPHY: “For a designer like me, research is a continuous process. I try to innovate without shaking things up, while always maintaining a sense of sophistication. That’s how the idea to create eyewear with velvet-covered frames was born; I love velvet, but I decided to use it in a new way—in a way in which it generally isn’t used. The result is exquisite ‘Made in Italy’ eyewear that is elegant and tactile with gold-plated details that accent the plays on contrast,” says Giorgio Armani. “The woman who wears these glasses is strong-willed and sophisticated, and exudes a sense of strength and elegance—she’s a contemporary garconne.”
MARKETING: Merchandising materials include banners
and a precious pack for the collection. Luxottica provides designated training programs for stores and associates to ensure they are properly educated about Armani brands and the latest collections. Each style comes with a velvet-covered case and box.
PRICE POINT: $$$$$
CONTACT: For additional information, contact Luxottica, (800) 422-2020;
website:
luxottica.com
INSIGHT
The ophthalmic style Armani Garconne 7019-K was featured on the January 2014 20/20 cover in blue with the following caption: “A hint of velvet is the perfect accent as the master of mysteriously enchanting fashion party allure tones and tunes what might otherwise be a very solid men’s eyewear shape into she-glamour. And the blue makes it a perfect hue.”
