Whats New

Nov
2007

Allison: Missoni

COLORS TAKE SHAPE

Allison launches its Missoni Eyewear line, consisting of 10 ophthalmic styles and 12 sunglasses in metal, acetate and metal/acetate combinations. Shapes consist of variations on the rectangle in the ophthalmic collection and shields, rectangles, oversized rounds and aviators in the sunglasses. Colors include such combinations as black/white, brown/green, cream/milk/ crystal, coffee/milk/pink and blue/turquoise/beige. Many styles feature the signature Missoni striated pattern, enamel trim and Swarovski crystal accents. Some sunglasses are equipped with eight-base lens designs.



PHILOSOPHY: “The bold, colorful patterns for which the brand is known are given a new vitality in this eyewear collection,” says Pierluigi Marinelli, Allison U.S. president and CEO.

MARKETING:
A lockable cabinet display and various-sized countercards are available.

PRICE POINT: $$$ to $$$$$. For additional information, contact Allison USA, (877) 255-5757; web site: www.allison.it

InSight
The Missoni story began at the 1948 Olympics in London, where house founders Rosita and Ottavio Missoni first met. She was studying in London and decided to take in some track and field events; he was a hurdles runner who also happened to design the track team’s uniforms. Five years later, they married and opened a garment business in Milan specializing in knits and patterns. Within a few years, their label had solidified its look: bold, colorful patterns on any fabric and any silhouette. Today it’s still a family run affair with their daughter Angela designing and sons Luca and Vittorio overseeing the business.

 

|