Teka Eyewear releases a seven-piece women’s collection. Modern and trendy with a classy flair, these frames are embellished with laser engravings, Swarovski crystals and jewelry settings secured with prongs or an epoxy layer to ensure they will stay secure. Shapes include variations on rectangles and cateyes in such colors as black, blue, brown, burgundy and tortoise. All of the frames have floral patterns on the interior. One frame features temples that start at the top of the frame and sweep downward, resulting in a modern look with a retro heritage. Some of the models are equipped with spring hinges.
PHILOSOPHY: “Teka Eyewear women’s collection appeals to the classy, fashion-savvy woman by incorporating timeless ornaments into trendy styles,” says Tom Kramer, president, founder and designer of Teka Eyewear. “Our eyewear is fashioned for people who value comfort and quality just as much as chic classiness. The timeless, classic grace of Teka Eyewear means the styles can be worn by anyone, anytime, anyplace.”
MARKETING: Merchandising materials include a countercard, a display made of wood and a display consisting of an actual buffalo horn on a stand. The wood display ensures a full view of the frames from all angles. Each frame comes with a velvet case with the company logo in metal and a lens cloth in a pouch.
PRICE POINT: $$$
CONTACT: For additional information, contact Teka Eyewear, (877) TEKA-EYE;
Teka’s mission since it began in 2007 has been to find a niche that isn’t being filled and fill it. Our new women’s collection combines current styles with timeless, jewelry-like accents, giving our costumers the perfect combination,” Kramer notes.