Whats New

Dec
2013

ZYLOWARE: Via Spiga Relaunch

TRANSFORMED WITH STYLE

Zyloware reintroduces the Via Spiga brand with entirely new and more fashion-forward styling. Included are 11 models inspired by Via Spiga’s latest trends—dynamic colors, animal prints, wovens, geometrics, mixed textures, cutouts, paper transfer patterns and such hardware as stones and rivets, resulting in clearly defined feminine profiles. The new young, fun but sophisticated frames are constructed from premium milled metals, including stainless steel and monel. Logoed snap-in nosepads are a special feature of the frames with a plastic core that prevents oxidation and discoloring. Many styles are progressive lens friendly. 

PHILOSOPHY: “Since Via Spiga introduced a new design team, now lead by noted designer Edmundo Castillo, the collection has had a rebirth and huge growth at retail,” says Zyloware president Christopher Shyer. “Zyloware has worked closely with the design team at Via Spiga to bring a whole new look to a must-have brand in eyewear. When creating our Via Spiga frames, our designers use the passion Edmundo does when he is designing. We want our women consumers to transform when they put on our Via Spiga frames just as they do when wearing Via Spiga shoes.”

MARKETING:
Merchandising materials include one- and four-place displays, a double-sided poster, easel-backed countercards, a mirror and logo plaque. Frames come with a hard case.

PRICE POINT:
$$

CONTACT:
For additional information, contact Zyloware, (800) 765-3700;
website: zyloware.com

INSIGHT
Established in 1985, Via Spiga is named after the main street in one of the most famed shopping districts in Milan. An authentic lifestyle brand with an Italian shoemaking heritage, Via Spiga is widely recognized for original, sophisticated designs at attainable prices. Product offerings include women’s and men’s shoes, belts, coats and hosiery.

 

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